Client: Index Press
Creative Direction: Koto
Illustration: Sam Kerr
Animation: Koto & Marta Azaña

Index Press, created by Index Ventures, is a platform dedicated to providing entrepreneurs with valuable insights, resources, and expert guidance. It serves as a hub for knowledge, drawing from years of industry experience to help startups navigate challenges and build successful businesses. With a focus on accessibility and clarity, Index Press curates well-researched content designed to support founders at every stage of their journey. To reflect this mission, Koto developed a flexible visual identity that seamlessly adapts across various content formats.

I worked with Koto as an animator, adding movement and interactivity to the brand. My job was to make the visuals more engaging while keeping them simple and clear. The animations helped keep the brand consistent across different platforms while allowing for flexibility, making static elements feel more lively and useful.

View the full case study here.