Multiverse

Client: Multiverse
Creative Direction: Koto & Beginners
Animation: Marta Azaña & Beginners


For the Multiverse rebrand, I worked with Koto and Beginners to create animations that highlighted the brand's focus on apprenticeships as an alternative to traditional education.

I began with the logo animation to set the tone, before moving on to other elements like the hand-drawn coloured frames seen on the website and in brand films. Using After Effects and Procreate, I created organic, vibrant, hand-drawn brushstroke animations, adding a personal touch to the visuals that matches Multiverse's focus on skill-building.

Four 'multiverse' logos with colorful highlights and doodles: blue circle, yellow underline, green underline, and red underline with squiggles.
Triptych of promotional graphics for Multiverse. The first panel has the text 'There's a world of amazing talent out there' on a dark background with orange circular lines. The second panel shows a person in a dark jacket sitting at a table with a tablet and phone, with the text 'Tap into a community of forward-thinking people that have potential beyond academics.' The third panel features the word 'multiverse' on a light blue background, with an arrow pointing up and the text 'Swipe up to find out more.'"