Replay

Client: Replay
Creative Direction: Koto
Illustration: Uli Knörzer
Animation: Marta Azaña & Koto


Replay is a company focused on the pioneering field of gene therapy. Their goal is to develop and deliver innovative DNA solutions that could reshape the future of healthcare and science.

Koto was in charge of the creation of a logo and a highly detailed illustration system that represents the brand effectively, focusing on the theme ‘reprogramming biology to solve life’s greatest puzzles.’

They reached out to me to see if I could help them to animate these key pieces of brand identity, including the logo animation, charts and puzzle animations where the blocks move around as if they’re trying to resolve, but never fully do.

View the full case study here.