Trait

Client: Trait
Creative Direction: Studio zur Strassen
Design: Mark O'Neill, Ulf Germann
Motion: Stephen McLaughlin, Marta Azaña
Copy: James Richardson


I teamed up with Studio zur Strassen on the development of the Trait app, helping bring the brand's visual identity to life through motion design. Trait focuses on personalised training for runners, and my role was to create animations that fit the app’s easygoing, user-friendly vibe.

I worked closely with the team to design animations that added personality and clarity to the interface. One key task was converting some animations into Lottie format, making them lightweight and easy to integrate into the app for smooth performance.

Color palette with five sections showing various colors and their corresponding HEX, RGB, and CMYK codes. Colors include TRAIT White, TRAIT Purple, TRAIT Black, TRAIT Orange, and TRAIT Yellow.
Icons set on a purple background, including house, person, hexagon, magnifying glass, arrow, bookmark, checkmark, pencil, book, medical cross, calendar, heart, graph, clock, bell, stopwatch, diamond, and music note.